ASO / App Store

Optimise your mobile app listing: character limits, keywords, previews and competitor analysis on the App Store and Google Play.

Tools in ASO / App Store

App Store Title CheckerType your app name and subtitle to check the App Store's 30-character limits, repeated words and the word pairs your text can form.Free · runs in your browser
App Store Keyword Field ValidatorPaste your App Store keyword field to see how many bytes it uses, what is wasted and what a cleaned version would look like.Free · runs in your browser
App Store Metadata ValidatorFill in every App Store listing field in one place: each limit is checked and repeats across fields are flagged.Free · runs in your browser
Google Play Metadata ValidatorEnter the title and both descriptions of your Google Play listing: character limits and metadata policy rules are checked together.Free · runs in your browser
App Store Listing PreviewEnter your texts to see how they sit in an App Store search result card and product page, with anything over the limit struck through.Free · runs in your browser
Google Play Listing PreviewEnter your texts to see how they sit in a Google Play result card and the app page, with anything over the limit struck through.Free · runs in your browser
App Description Keyword DensityPaste your app description to see which words and phrases come up most, as a percentage of the text, and whether one of them is overused.Free · runs in your browser
App Metadata Duplicate Keyword CheckerEnter your app's name, subtitle and keywords: the tool lists the words that appear twice and works out the space lost.Free · runs in your browser
ASO Character CounterType or paste a text: it is compared at once with every App Store and Google Play limit, with the room left for each.Free · runs in your browser
App Store App LookupFetch the public listing of an iOS app in the storefront you choose: metadata, average rating, size, languages and last update.Free account · 3 live checks/day
Google Play App LookupView the public listing of an Android app for the country and language you choose: short description, rating, star histogram and install band.Free account · 3 live checks/day
App Reviews LookupShow the most recent reviews of an iOS or Android app in a given country, with the sample average and the star distribution.Free account · 3 live checks/day
App Store Autocomplete SuggestionsSee what the App Store suggests when someone types your keyword in a given country: keyword ideas for your title, subtitle and keyword field.Free account · 3 live checks/day
Google Play Keyword SuggestionsSee what Google Play proposes when someone types your keyword: real phrases for your title, short description and long description.Free account · 3 live checks/day
ASO Competitor ComparisonPut 2 to 5 apps side by side to see who writes what in their title, who is rated highest, lightest and most recently updated.Free account · 3 live checks/day
App Store Keyword OpportunitiesTurn one seed keyword into a list of phrases worth targeting by combining what the App Store suggests with who already ranks for it.10 credits per run
ASO Competitor Keyword GapSpot the phrases on which competitors appear in store results while your app is missing.10 credits per run
Multi-Country App Store KeywordsSee at a glance how a keyword behaves across countries: what the App Store suggests locally and who dominates each storefront.15 credits per run
App Competitor DiscoveryDiscover who really fights for the same searches as your app, based on store results rather than an assumed list.5 credits per run
App Review Trend AnalysisSee whether an app's rating is rising or falling and which words keep coming back in the complaints and the praise of the latest reviews.5 credits per run
Localized Metadata OpportunitiesCheck whether your listing is really localized: title, description, declared languages and the vocabulary users in each country type.10 credits per run
ASO Batch Competitor AnalysisScreen a whole niche at once: where each app sits against the median and which words every title shares.20 credits per run