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Rankora
10 credits per run

ASO Competitor Keyword Gap

Spot the phrases on which competitors appear in store results while your app is missing.

Privacy and cost

This tool uses paid live data. A run costs 10 credits, only charged when it succeeds. Recent identical requests are served from a cache, which keeps costs and prices low.

No subscription required for credits.

How it works

  1. Enter your app and 1 to 4 competitors (URL, id or package name) and the country.
  2. The tool extracts words and word pairs from competitor titles and subtitles (brand names excluded) and runs the store search for each.
  3. It sorts phrases as missing, behind, ahead or nobody, with each app's rank in the top 10.

Example

For your app and two competitors in the French storefront, the tool tests about a dozen phrases taken from their titles and shows, for each, your rank, the best competitor rank and which competitors appear in the top 10.

What the result means

The evidence is the store ranking at analysis time, for that country: a snapshot, not a search volume. "Missing" means you are not in the first 10 results for that phrase, not that it brings traffic. Phrases come from competitor titles, so they reflect their choices, not demand.

Common problems this tool helps with

  • Knowing which phrases competitors target in their title and surface for.
  • Finding phrases missing from your title that every competitor uses.
  • Measuring how far behind or ahead you are on specific phrases instead of in general.
  • Prioritising your next metadata change.

Frequently asked questions

Does the gap show a search volume?

No. It compares rankings: who appears in the store's top 10 for a phrase. No volume exists in public data.

How are phrases chosen?

They are the words and word pairs in competitor titles and subtitles, brands removed, the most shared first, up to the limit chosen.

Can I analyse Google Play?

Yes: choose Google Play and use package names; rankings come from Play Store search.