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Declining Queries and Pages

See where you are losing Google traffic before the decline becomes a problem.

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Privacy and cost

This tool runs a live check on our servers. Free accounts get 3 live checks per day in total across all such tools. We keep your report in your account so you can delete it any time.

How it works

Connect Search Console (read-only).
Choose queries or pages, and 28 or 90 days.
The tool compares with the previous period of the same length and ranks the biggest click losses.

Example

A page falls from 120 to 45 clicks and from position 4.2 to 8.7: it tops the loss list.

What the result means

A loss can come from a position drop, seasonality or a change in results. For seasonal topics always compare with the same period last year. Only rows with at least 3 clicks before are kept.

Common problems this tool helps with

An update knocking pages down unnoticed.
Content that has become outdated.
A page moved or redirected without follow-up.

Frequently asked questions

Is a decline always a problem?

No: seasonality explains many swings. Look at the position change too.

What should I do with a declining page?

Check its status, refresh the content, review internal links and compare the current SERP.

What period is compared?

28 or 90 days against the period immediately before.