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Cannibalization Finder

When several pages target the same query, Google hesitates. See which ones compete.

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Privacy and cost

This tool runs a live check on our servers. Free accounts get 3 live checks per day in total across all such tools. We keep your report in your account so you can delete it any time.

How it works

Connect Search Console read-only.
The tool crosses queries and pages over the chosen period.
It lists queries where at least two pages get a meaningful share of impressions.

Example

The query "seo audit" shows two pages: /audit (60% of impressions, position 4) and /blog/seo-audit (40%, position 9).

What the result means

Cannibalization is not always a problem: two pages can hold two spots in the results. It becomes one when they swap places or split the potential. Only pages with at least 30 impressions and a 10% share are kept.

Common problems this tool helps with

Two pages alternating in position for the same query.
A blog post competing with the commercial page.
Similar content never consolidated.

Frequently asked questions

Should I merge the pages?

Often yes, or clearly differentiate each page's intent and adjust internal links.

Does the canonical fix everything?

It helps for near-identical pages, not for two distinct pieces on the same topic.

How much data is needed?

The longer the period the more reliable the signal; 90 days is a good start.