Keyword Placement Checker
Enter a keyword and paste the page HTML (or type the fields) to see which key locations mention it.
Privacy and cost
This tool runs in your browser. What you type or paste is not sent to our servers and it costs nothing to use.
How it works
- Enter the target keyword, then paste the full page HTML or fill in the fields by hand.
- The tool extracts the title, meta description, H1s, URL, start of the body text and image ALT texts.
- Each location is marked found, missing or empty, with the number of matches and the position of the first one.
Example
Keyword "seo audit" with the title "SEO Audit Tool – Check Your Website in Seconds", a description, the H1 "Free SEO audit for your website", the URL example.com/seo-audit, body text and an ALT: found in 6 of 6 locations (score 100%), first at word 1 in the title.
What the result means
The keyword is searched as a whole phrase, ignoring case and accents; hyphens in a URL count as spaces. The score is simply the share of the six locations that contain the phrase: a consistency check, not a ranking measurement.
Common problems this tool helps with
- An H1 that does not mention the page topic blurs its theme for readers and for search engines.
- A keyword missing from both the URL and the title is a missed relevance signal that is easy to fix before publishing.
- A topic named only at the end of an article does not help readers confirm they are in the right place.
- Mechanically repeating the keyword makes heavy copy: the check also flags heavy repetition in the body.
Frequently asked questions
Must the keyword be in all six locations?
No. It is a consistency check: the title, H1 and opening lines benefit most from naming the topic, the rest depends on the page.
Does the keyword have to match word for word?
The tool searches the exact phrase. Natural variants (plural, synonym) may exist on your page but will not be counted.
How is the URL analysed?
The domain and path are decoded and split on hyphens and slashes, then compared without regard to accents.
Is my HTML sent anywhere?
No. The analysis runs in your browser. Above 1 MB the tool asks you to paste only part of it.
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- Image Alt CheckerAudit every image on a page: alt missing, empty, too long, copied from the file name or repeated. Paste the HTML or fetch a public URL.Free · no account needed