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Branded vs Non-Branded Queries

Branded traffic already exists; non-branded traffic is earned. Measure both.

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Privacy and cost

This tool runs a live check on our servers. Free accounts get 3 live checks per day in total across all such tools. We keep your report in your account so you can delete it any time.

How it works

Connect Search Console (read-only).
Enter your brand terms (your domain name by default).
You get branded and non-branded clicks and impressions with the top queries of each group.

Example

With the term "rankora", 62% of clicks come from branded queries and 38% from non-branded ones.

What the result means

The classification looks for your terms in every query, ignoring accents and case. It depends on the terms you enter: add common variants and misspellings of your brand for a reliable result.

Common problems this tool helps with

Believing SEO works when traffic is almost all branded.
Ignoring spelling variants of the brand.
Not tracking non-branded growth.

Frequently asked questions

Which terms should I enter?

The brand name, its variants and common misspellings, separated by commas.

Why does it matter?

Non-branded traffic reflects your ability to attract new visitors through SEO.

Is the result exact?

It depends on your terms; a misspelled query can slip through the classification.