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Rankora
Free · runs in your browser

URL Parameter Remover

Paste your URLs and strip tracking parameters (utm_*, gclid, fbclid…) or any names you choose in one go, leaving everything else untouched.

Privacy and cost

This tool runs in your browser. What you type or paste is not sent to our servers and it costs nothing to use.

How it works

  1. Paste one URL per line.
  2. Choose what to remove: the built-in tracking list, your own names (utm_* wildcards allowed), everything except a keep list, or the whole query.
  3. Copy the result, with options to dedupe and keep the #fragment, or export a CSV with the before/after detail.

Example

https://www.example.com/shoes?color=red&utm_source=newsletter&utm_medium=email&fbclid=IwAR0&size=42#reviews becomes https://www.example.com/shoes?color=red&size=42#reviews: 3 tracking parameters removed, color and size kept.

What the result means

Tracking parameters do not change what a page shows but create a different URL for every campaign or click. Removing them gives clean links to share, list in sitemaps or compare across exports. Parameters that select content (id, page, category) must stay, though.

Common problems this tool helps with

  • URLs duplicated by tracking parameters skew counts in your exports and reports.
  • A link shared with a click ID (fbclid, gclid) passes on needless personal data.
  • URLs with utm_* in a sitemap or internal links dilute signals to the canonical page.
  • Blindly removing the whole query breaks search, filter and pagination pages.

Frequently asked questions

Which parameters does the tool treat as tracking?

The prefixes utm_, hsa_, pk_ and mtm_, plus gclid, fbclid, msclkid, twclid, ttclid, mc_cid, _ga, _gl, yclid and other common names. The full list unfolds under the tool.

Is this better than a canonical tag?

They complement each other: cleaning URLs stops bad ones from being spread, while the canonical tells Google the preferred version once they already circulate.

Are my URLs sent anywhere?

No. The cleaning happens in your browser.